The Biomarx Experiment

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“We want to maximize the number of new prescriptions…” “We want to identify people at risk at the earliest possible point…” Pharmaceutical marketers want to maximize the number of prescriptions in order to maximize profits. They see clinical trials as investments whose purpose was to increase sales of medicines, “Important clinical studies to conduct from Continue reading…

Direct-to-Consumer Ads

This is the opening challenge in a Direct-To-Consumer (DTC) television commercial for Nexium, first aired in 2004. The aim of the commercial is to connect directly with the experience of heartburn sufferers so that they see themselves in the persons in the ads whom we are then told suffer from acid reflux disease, a disease Continue reading…

»5 Essential Tips for Getting a Grant

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These tips are aimed primarily at interdisciplinary researchers in the social sciences & humanities, but will hopefully be helpful for many others. They are based on years of sitting on grant panels, reading over a thousand grants, discussions and tips from colleagues about their experiences, and lots of presentations at STS camp and proposal writing Continue reading…

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»Objective Brains, Prejudicial Images

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Science in Context 12, 1 (1999), pp.173-201 In this article I argue that brain images constructed with computerized tomography (CT) and positron emission tomography (PET) are part of a category of “expert images” and are both visually persuasive and also particularly difficult to interpret and understand by non-experts. Following the innovative judicial analogy of “demonstrative Continue reading…

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»Drugs for Life

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How Pharmaceutical Companies Define Our Health (2012 Duke University Press) Kindle version is now out! Hear my radio interview about Drugs for Life on BBC 4 Thinking Allowed Every year the average number of prescriptions purchased by Americans increases, as do healthcare expenditures, which are projected to reach one-fifth of the U.S. gross domestic product Continue reading…

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