The Biomarx Experiment

PillDollar

“We want to maximize the number of new prescriptions…” “We want to identify people at risk at the earliest possible point…” Pharmaceutical marketers want to maximize the number of prescriptions in order to maximize profits. They see clinical trials as investments whose purpose was to increase sales of medicines, “Important clinical studies to conduct from Continue reading…

Direct-to-Consumer Ads

This is the opening challenge in a Direct-To-Consumer (DTC) television commercial for Nexium, first aired in 2004. The aim of the commercial is to connect directly with the experience of heartburn sufferers so that they see themselves in the persons in the ads whom we are then told suffer from acid reflux disease, a disease Continue reading…

»Embodying Improvisation

improvising

What are we talking about when we talk about embodiment, bodies, our bodies, other bodies? How did we learn to talk these ways that these words come so easily out of our mouths and fingers? And are we always improvising, and if so, how, and against what background of non-improvisation? Embodying Improvisation Class Winter 13 Continue reading…

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»Cyborg Babies

CyborgBabies

From Techno-sex to Techno-tots Edited by Robbie Davis-Floyd and Joseph Dumit (Routledge, Aug 1998) From fetuses scanned ultrasonically to computer hackers in daycare, contemporary children are increasingly rendered cyborg by their immersion in technoculture. As we are faced with reproductive choices connected directly with technologies, we often have trouble gaining perspective on our own cultural Continue reading…

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»Neuroexistentialism

CyborgMouse

[Excerpts:] Parsing the neuronal sensorium is already to dismantle through analysis that which we imagine to be a comprehensive totality. If our sensorium is the sensing package that constitutes our participation in the world, then it follows that this assemblage of sensory inputs defines our boundaries, making the world present to us and by subtraction making Continue reading…

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