The Biomarx Experiment

PillDollar

“We want to maximize the number of new prescriptions…” “We want to identify people at risk at the earliest possible point…” Pharmaceutical marketers want to maximize the number of prescriptions in order to maximize profits. They see clinical trials as investments whose purpose was to increase sales of medicines, “Important clinical studies to conduct from Continue reading…

Direct-to-Consumer Ads

This is the opening challenge in a Direct-To-Consumer (DTC) television commercial for Nexium, first aired in 2004. The aim of the commercial is to connect directly with the experience of heartburn sufferers so that they see themselves in the persons in the ads whom we are then told suffer from acid reflux disease, a disease Continue reading…

»Plastic Neuroscience: Studying what the brain cares about

hand-brain

Drawing on Allan Newell’s “You can’t play 20 questions with nature and win,” this article proposes that neuroscience needs to go beyond binary hypothesis testing and design experiments that follow what neurons care about. Examples from Lettvin et. al. are used to demonstrate that one can experimentally play with neurons and generate surprising results. In Continue reading…

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»Picturing Personhood: Brain Scans and Biomedical Identity

k7674

By showing us the human brain at work, PET (positron emission tomography) scans are subtly–and sometimes not so subtly–transforming how we think about our minds. Picturing Personhood follows this remarkable and expensive technology from the laboratory into the world and back. It examines how PET scans are created and how they are being called on Continue reading…

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»Embodying Improvisation

improvising

What are we talking about when we talk about embodiment, bodies, our bodies, other bodies? How did we learn to talk these ways that these words come so easily out of our mouths and fingers? And are we always improvising, and if so, how, and against what background of non-improvisation? Embodying Improvisation Class Winter 13 Continue reading…

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