The Biomarx Experiment

PillDollar

“We want to maximize the number of new prescriptions…” “We want to identify people at risk at the earliest possible point…” Pharmaceutical marketers want to maximize the number of prescriptions in order to maximize profits. They see clinical trials as investments whose purpose was to increase sales of medicines, “Important clinical studies to conduct from Continue reading…

Direct-to-Consumer Ads

This is the opening challenge in a Direct-To-Consumer (DTC) television commercial for Nexium, first aired in 2004. The aim of the commercial is to connect directly with the experience of heartburn sufferers so that they see themselves in the persons in the ads whom we are then told suffer from acid reflux disease, a disease Continue reading…

»Artificial Participation

ConversationMap-VLSC.jpg

An Interview with Warren Sack Appears in Zeroing in on the Year 2000: The Final Edition (Late Editions 8 ) George E. Marcus, Editor (Chicago: University of Chicago Press, 2000). Preface: Recently I was talking with a friend, relating an incident that had happened to me when my word processing program froze, when I realized Continue reading…

+
-

»Fascia Movement Research Lab (Dumit & O’Connor)

myofascialbag

STS.175 Laboratory Studies Lab (Special Fall 2015 Course, limited to 19 students) Fascia Movement Research Lab (led by Prof. Joseph Dumit & Kevin O’Connor) Science & Technology Studies (STS) is the study of how science, technology, and medicine change. Laboratory studies involves participant observation in research labs to understand how facts are negotiated, crafted, and Continue reading…

+
-

»Picturing Personhood: Brain Scans and Biomedical Identity

k7674

By showing us the human brain at work, PET (positron emission tomography) scans are subtly–and sometimes not so subtly–transforming how we think about our minds. Picturing Personhood follows this remarkable and expensive technology from the laboratory into the world and back. It examines how PET scans are created and how they are being called on Continue reading…

+
-