The Biomarx Experiment

PillDollar

“We want to maximize the number of new prescriptions…” “We want to identify people at risk at the earliest possible point…” Pharmaceutical marketers want to maximize the number of prescriptions in order to maximize profits. They see clinical trials as investments whose purpose was to increase sales of medicines, “Important clinical studies to conduct from Continue reading…

Direct-to-Consumer Ads

This is the opening challenge in a Direct-To-Consumer (DTC) television commercial for Nexium, first aired in 2004. The aim of the commercial is to connect directly with the experience of heartburn sufferers so that they see themselves in the persons in the ads whom we are then told suffer from acid reflux disease, a disease Continue reading…

»Plastic Neuroscience: Studying what the brain cares about

hand-brain

Drawing on Allan Newell’s “You can’t play 20 questions with nature and win,” this article proposes that neuroscience needs to go beyond binary hypothesis testing and design experiments that follow what neurons care about. Examples from Lettvin et. al. are used to demonstrate that one can experimentally play with neurons and generate surprising results. In Continue reading…

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»How I Read

desk-bridge

Notes on reading modes sent to a grad class: I wanted to respond to the questions raised during our class regarding what kind of a reading I have been doing over these weeks.  I see it as close (as opposed to general), constructive (as opposed to deconstructive), positive (as opposed to negative), generous (as opposed Continue reading…

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